A Closer Look At Personas: What They Are And How They Work (Part 1) | Smashing Magazine

In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community.

via A Closer Look At Personas: What They Are And How They Work (Part 1) | Smashing Magazine.