Design Principles: Visual Weight And Direction – Smashing Magazine

Amir HameedDesign, Technology Leave a Comment

Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.

via Design Principles: Visual Weight And Direction – Smashing Magazine.

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