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There are different contests clients hold on our website. Number of logo contests is the most significant. We have conducted a small survey to reveal several logo features that affects client’s choice most of all. We have chosen randomly 500 winning logos on design crowdsourcing sites and grouped them according to several attributes.
82% of all logos contain both, text and symbol, 17% have only text and only 1% of logos have just symbol. Different polls revealed that people usually trust text’n’symbol logos more. Psychologically they start to associate symbol with certain company. As for the text, so many people are trying to get first information about company activity from company name or slogan that are usually incorporated in logos. That is why from informational point of view both, text and symbol have equal value for client and his future customer.