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Obvious Design Always Wins
If you’re like me, you are curious about how changing the interface of a mobile application or website may influence the engagement and the earnings of your product.
The idea for this article came to me after reading a tweet posted on the 11th of April by Luke Wroblewski.
His statement Obvious always wins and the image associated with it made me think about some real cases where a simple change may give unexpected results.
Let’s find out what obvious means in the field of mobile design, and look at some examples of obvious choices that affect users’ engagement in a good way. Then, we’ll also see how not so intuitive decisions can have the opposite effect.